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On 27 August 2008, Sharp Corporation issued a press release that may someday be recognised as the true beginning of mankind’s war against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic sounds terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. History records for us that 50 million people may have died during the 1918 Spanish Flu pandemic! World Health Organization (WHO) confirmed on 5 October 2005 that the 1918 Spanish flu was caused by H1N1, a bird flu virus.

PANIC STATIONS! PANIC STATIONS?

Not quite, not yet anyway. Updated on 10 Sep 2008, WHO statistics shows the death toll at 245 from 1996 when the H5N1 virus was first identified in China. So what’s the fuss? Mutation of the bird flu virus to achieve human-to-human transmission capability is the ultimate horror of the scientific community. There has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. Should the dreaded virus mutation take place, you can expect pandemonium on a global scale.

Countries around the globe are conscientiously preparing for the worse (more on this in a later post). At our individual level, we should start doing some homework too.

Ok, so what has the Sharp ionic air purifier to do with all this. Is it not just another ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. If there is really a tested defence shield against a deadly virus, why not? And that is precisely what Sharp is telling us; get the whole package with their Plasmacluster Ion Technology.

The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? Sharp claims that it’s at no extra cost! Sharp asserts that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Value for money grabs my attention anytime! How is it possible in this nothing-is-for-free world?

Sharp says that its definitely possible. Using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is great value for money as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor’s upfront cost of US$160 looks cheap compared to Sharp’s US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.

If you have relevant data, be it on Sharp or the competitors, I would greatly appreciate your input. Feel free to drop me a note if you have actual data.

My next step will be to learn as much as I can about the Sharp Plasmacluster Ion Technology. Now is the time to research, while bird flu is still not quite at pandemic proportions.

It’ll be way too late when that hits. Experience is a good teacher. It was like a horror movie that ran for months. Paranoia abounded in crowded places even as people commuted to work on buses and MRT trains. Taxis cruised empty as stories were told of the infected travelling in them to hospital. It was near pandemonium in many Asian cities as pandemic fears took hold. It was the SARS (severe acute respiratory syndrome) virus. Originating in Asia in 2003, it eventually infected 8,096 people around the world and resulted in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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